Development and Evaluation of a Purposive Communication Module for Industrial Technology Students
DOI:
https://doi.org/10.69569/jip.2025.061Keywords:
ADDIE model, BSIT students, communication skills, Purposive Communication, technical educationAbstract
This study develops a Purposive Communication course module for Bachelor of Science in Industrial Technology (BSIT) students at North Eastern Mindanao State University (NEMSU) in Surigao del Sur, Philippines. Addressing the lack of instructional materials tailored to their academic and professional needs, the study follows the ADDIE model, including Analysis, Design, Development, Implementation, and Evaluation phases. A needs analysis identifies students’ communication challenges, forming the basis for module creation. Subject-matter experts and faculty validate the module before field trials with students. It is assessed based on subject matter, vocabulary and structures, exercises, illustrations, physical make-up, learner focus, usability, and accessibility. Results show that the module is highly valid and effective, with no significant evaluation differences among experts, faculty, and students. The findings confirm its relevance and adaptability in improving communication skills within industrial technology disciplines. This study underscores the importance of learner-centered materials and suggests integrating digital and multimedia elements in future research to enhance effectiveness and applicability across various educational contexts.
Downloads
References
Adams, P., Wongwit, W., Pengsaa, K., Khusmith, S., Fungladda, W., Chaiyaphan, W., Limphattharacharoen, C., Prakobtham S., & Kaewkungwal, J. (2013). Ethical issues in research involving minority populations: The process and outcomes of protocol review by the Ethics Committee of the Faculty of Tropical Medicine, Mahidol University, Thailand. BMC Medical Ethics, 14(33) 1-11.
https://doi.org/10.1186/1472-6939-14-33
Arnaiz Sánchez, P., de Haro-Rodríguez, R., & Maldonado Martínez, R. (2019). Barriers to student learning and participation in an inclusive school as perceived by future education professionals. Journal of New Approaches in Educational Research, 8(1), 18-24. https://doi.org/10.7821/naer.2019.1.321
Artman, N. (2020). Applying the cognitive theory of multimedia learning: Using the ADDIE model to enhance instructional video. Explorations in Media Ecology, 19(3), 371-380. https://doi.org/10.1386/eme_00054_1
Bolton, K., & Jenks, C. (2022). World englishes and English for Specific Purposes (ESP). World Englishes, 41(4), 495-511. https://doi.org/10.1111/weng.12604 Cabral, C. (2023). Development and validation of instructional module on CHED mandated topics in mathematics in the modern world. Innovations, (72), 1393-1406.
Camargo, C., & Fernandez, A. (2022). Cross-cultural training and quality educational inclusion in a multicultural environment. YMER, 21(9), 1261-1278. https://ymerdigital.com/uploads/YMER2109F5.pdf
Chegeni, N., Kamali, B., Noroozi, A., & Chegeni, N. (2016). General english textbook evaluation: A closer look at “four corners”. Theory and Practice in Language Studies, 6(12), 2325-2330. http://dx.doi.org/10.17507/tpls.0612.13
Clement, A., & Murugavel, T. (2018). English for the workplace: The importance of english language skills for effective performance. The English Classroom, 20(1), 1-15. https://tinyurl.com/2yca5m65
Delos Reyes, R. J. (2020). Polymedia based instruction in purposive communication. Puissant, 1, 98-113. https://files.eric.ed.gov/fulltext/ED609898.pdf
De la Torre, L. (2018). Using ADDIE instructional model design in the creation of learning module on purposive communication course. International Journal of Engineering Research and Reviews, 6(3), 28-37. https://tinyurl.com/48mnxyeb
Eustaquio, M. T., & Tandoc Jr., J. (2020). Exploring teachers’ readiness to teach purposive communication. International Journal of Linguistics, Literature and Translation, 3(12), 136-146. https://doi.org/10.32996/ijllt.2020.3.12.17
Francisco, J. (2023). Assessing the integration of 21st century skills in purposive communication: Basis for a skill-based module. Journal of English Language Teaching and Applied Linguistics, 5(2), 151-164. https://doi.org/10.32996/jeltal.2023.5.2.18
Hallinger, P., & Nguyen, V. T. (2020). Mapping the landscape and structure of research on education leadership: A bibliometric review. Sustainability, 12(5). https://doi.org/10.3390/su12051947
Handrianto, C., Jusoh, A. J., Choo Goh, P. S., & Rashid, N. A. (2021). Using ADDIE model for designing instructional strategies to improve teaching competency of secondary school’s
teachers. E-Prosiding Webinar Konvensyon Kaunseling Kebangsaan Kali Ke-22.
Kusuma, H. A. & Apriyanto, S. (2018). Strategy on developing english learning material for specific purposes. International Journal of Education and Curriculum Application, 1(3), 39-48. https://doi.org/10.31764/ijeca.v1i3.2144
Lasekan, O. A., Mendez-Alarcon, C. M., Mathew, B. S., & Campos, E. S. (2023). Exploring the potential of a popular EFL textbook to foster both sustainability awareness and competencies among ESD learners: A content analysis approach. Sustainability, 15(16). 1-19. https://doi.org/10.3390/su151612640
Malao, S., Lumines, B., & Martinez, B. (2022). Learning needs assessment in purposive communication among the english freshmen of Kalinga State University, Philippines. International Journal of English Literature and Social Sciences, 7(6), 519-529. https://dx.doi.org/10.22161/ijels.76.57
Mallillin, L. L. (2023). Formative assessment of purposive communication module in the academic performance of students in higher education institution (HEI). The International Journal of Social Sciences and Humanities Invention, 10(02), 7701-7712.
https://doi.org/10.18535/ijsshi/v10i02.02
Mallillin, L. L. & Caranguian, R. (2022). Purposive communication learning competency of general education subject of students in private higher education institution (HEI). European Journal of Education Studies, 9(11), 352-387. https://oapub.org/edu/index.php/ejes/article/view/4552
Mirza, H., Bellalem, F., & Mirza, C. (2023). Ethical considerations in qualitative research: Summary guidelines for novice social science researchers. Social Studies and Research Journal,
11(01). 441-449. https://tinyurl.com/539rtthc
Phan, T. T., Do, T. T., Trinh, T. H., Tran, T., Duong, H. T., Trinh, T. P. T., Do, B. C., & Nguyen, T. T. (2022). Abibliometric review on realistic mathematics education in Scopus database between 1972-2019. European Journal of Educational Research, 11(2), 1133-1149. https://doi.org/10.12973/eu-jer.11.2.1133
Popworth, J. (2019). 7 communication skills students need to succeed later in life. Retrieved from https://tinyurl.com/3n9dwskt
Seidlecki, S. (2020). Understanding descriptive research designs and methods. Clinical Nurse Specialist, 34(1), 8-12. https://tinyurl.com/aftsymp7
Shuhaimi, F. L. & Awaludin, F. A. (2018). English communication for digital technology: Bridging the gap between industrial revolution 4.0 requirements and graduates readiness. Journal of Education and Social Sciences, 10(1), 144-150. https://tinyurl.com/bdzysrtz
Tiongson, M. T. (2018). Interdisciplinary teacher collaboration for english for specific purposes in the Philippines. University of Sydney Papers in TESOL, 13, 29-62. https://tinyurl.com/2nfp8vw9
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Interdisciplinary Perspectives

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.