Understanding Key Factors Affecting Online Purchasing Behavior in a Municipality in the Philippines
DOI:
https://doi.org/10.69569/jip.2024.0575Keywords:
Ease of use, Price, Product variety, Trust, UsefulnessAbstract
The study aimed to know the profile of the respondents and the key factors influencing the online purchasing behavior of consumers in the municipality of Bongabong. The researcher employed a descriptive-correlational survey method using a self-made questionnaire. Frequency percentage was used to determine the profile of the respondents in terms of age, gender, status, income or allowance, and frequency of online shopping. Weighted mean was utilized to determine the factors influencing online purchasing behavior, and the Chi-square test of Independence (also known as Pearson's chi-square test) to test the hypothesis of the study performance. The majority of the respondents were students and showed minimal income or allowance. At the same time, they strongly agreed that perceived usefulness, ease of use, and price influenced their online purchasing behavior. The result also indicates significant relationships between the profile of the respondents and the factors influencing online purchasing behavior.
Downloads
References
Assaker, G. (2020). Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: Extending the technology acceptance model (TAM) with credibility theory. Journal of Hospitality Marketing & Management, 29(1), 1-22. https://tinyurl.com/5n8yrnp6
Azzam, A., & Mahmoud, A.F. (2014). Evaluating the antecedents of online consumer purchasing behavior an empirical study based on the theory of planned behavior. International Journal of Economics, Commerce and Management, 2(4), 1-18. https://tinyurl.com/bddbn7s7
Bucko, J., Kakalejčík, L., & Ferencová, M. (2018). Online shopping: Factors that affect consumer purchasing behaviour. Cogent Business & Management, 5, 1535751. https://doi.org/10.1080/23311975.2018.1535751
Chen, Z., Ling, K. C., Ying, C. X., & Meng, T. C. (2012). Antecedents of online customer satisfaction in China. International Business Management, 6(2), 168–175. https://tinyurl.com/yb43e3z5
Enriquez, M. (2020). The Future of Retail after COVID-19. Retrieved from https://tinyurl.com/2rsfx6up
Escobar-Rodríguez, T., Grávalos-Gastaminza, M. A., & Pérez-Calañas, C. (2017). Facebook and the intention of purchasing tourism products: Moderating effects of gender, age and marital status. Scandinavian Journal of Hospitality and Tourism, 17(2), 129–144. https://tinyurl.com/bddcfwhu
Frank, D.A., & Peschel, A.O. (2020). Sweetening the deal: The ingredients that drive consumer adoption of online grocery shopping. J. Food Prod. Mark., 26, 535–544. https://tinyurl.com/4fzx6yc7
Grégoire, Y., Laufer, D., & Tripp, T.M. (2010). A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer power. Journal of the Academy of Marketing Science, 38(6), 738-758. https://tinyurl.com/23tmkvpd
Islam, T., Pitafi, A.H., Arya, V., Wang, Y., Akhtar, N., Mubarak, S., & Xiaobei, L. (2021). Panic buying in the COVID-19 pandemic: A multi-country examination. J. Retail. Consumption, 59, 102357. https://tinyurl.com/23dam3az
Jílková, P., & Králová, P. (2021). Digital consumer behavior and eCommerce trends during the COVID-19 crisis. Int. Adv. Econ. Res., 27, 83–85. https://tinyurl.com/4me88wc5 Juniwati (2014). Influence of perceived usefulness, ease of use, risk on attitude and intention to shop online. European Journal of Business and Management, 6(27), 218-228.
Kalyani, K., & Reddy, P. (2017). A study on consequences of online shoppers' satisfaction. IOSR Journal of Business and Management, 19(10), 13-21. https://tinyurl.com/dxs6b4c8
Li, J., Hallsworth, A.G., & Coca-Stefaniak, J.A. (2020). Changing grocery shopping behaviors among Chinese consumers at the outset of the COVID-19 outbreak. Journal of Economic and Human Geography, 111(3), 574-583. https://doi.org/10.1111/tesg.12420
Liu, X., He, M., Gao, F., & Xie, P. (2008). An empirical study of online shopping customer satisfaction in China: a holistic perspective. International Journal of Retail & Distribution Management, 36(11), 919-940. https://doi.org/10.1108/09590550810911683
Nguyen-Viet, H., Tuyet-Hanh, T.T., Unger, F., Dang-Xuan, S., & Grace, D. (2017). Food safety in Vietnam: where we are at and what we can learn from international experiences. Infect Dis Poverty, 6, 39. https://doi.org/10.1186/s40249-017-0249-7
Nittala, R. (2015). Factors influencing online shopping behavior of urban consumers in India. International Journal of Online Marketing, 5, (1), 38–50. https://tinyurl.com/yeacpdm4 Nurhayati-Wolff, H. (2020). Impact of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020. Retrieved from
Qinghe, Y., Wenyuan, C., & Kaiming, L. (2014). The online shopping changes the retail business model: A survey of the people who use online shopping in China. IOSR Journal of Business and Management, 15(5), 77-110. https://tinyurl.com/mr87a67m
Rios-Lama, A., & Merino, J.A.V. (2021). Disruption in consumer decision-making? Critical analysis of the consumer’s decision-making and its possible change by COVID-19. Turkish Journal of Computer and Mathematics Education, 12(4), 1468-1480. https://tinyurl.com/54cax4x8
Sarkar S., Chauhan, S., & Khare, A. (2020). A meta-analysis of antecedents and consequences of trust in mobile commerce. International Journal of Information Management, 50, 286–301. https://doi.org/10.1016/j.ijinfomgt.2019.08.008
Vakulenko, Y., Shams, P., Hellström, D., & Hjort, K. (2019). Online retail experience and customer satisfaction: The mediating role of last mile delivery. The International Review of Retail, Distribution and Consumer Research, 29(3), 306–320. https://tinyurl.com/3ekrc4yr
Vasic, J.N., Kilibarda, M., & Kaurin, T. (2019). The influence of online shopping determinants on customer satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic Commerce Research, 14(2). https://tinyurl.com/3fzfsywh
Warganegara, D.L., & Hendijani, R. B. (2022). Factors that drive actual purchasing of groceries through E-Commerce platforms during COVID-19 in Indonesia. Sustainability, 14, 3235. https://doi.org/10.3390/su14063235
Xiao, Z., Wang, J. J., & Liu, Q. (2018). The impacts of final delivery solutions on e-shopping usage behavior. The case of Shenzhen, China. International Journal of Retail & Distribution Management, 46(1), 2–20. https://tinyurl.com/492hvah3
Xi, G., Zhen, F., Cao, X., & Xu, F. (2018). The interaction between e-shopping and store shopping: Empirical evidence from Nanjing, China. Retrieved from https://tinyurl.com/shntzjta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Interdisciplinary Perspectives
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
