Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks
DOI:
https://doi.org/10.69569/jip.2023.0017Keywords:
Grapevine Communication, Social Networks, Information Dissemination, Communication, Educational ManagementAbstract
Employees exchange information and ideas through workplace communication. Effective communication is a crucial component of completing any task, whether it takes place in person or digitally, and is an element of an organization's internal communications efforts. Thus, this study aims to explore and determine how private secondary school integrates social networks as a tool for information dissemination and the effects of its integration in the workplace. The researcher used an illustrative case study design. From the result, two themes were revealed: Technology-integrated Information Dissemination and Traditional Information Dissemination. There are challenges and its results presented, such as miscommunication due to grapevine communication, a misinterpretation that can lead to conflicts and chaos, and late awareness of information because of internet connection issues. It is also stressed in the findings that traditional communication is still needed, such as a black-and-white document. These two themes affirm the aspects that will be reviewed to address how school managers integrate social network as a tool for communication.
Downloads
References
Baškarada, S. (2022). Qualitative Case Study Guidelines .
BRT Planning Guide. (2022). 9.7 Dissemination Tactics. The Online BRT Planning Guide. https://brtguide.itdp.org/branch/master/guide/strategic-planning-for-communications/dissemination-tactics
Campbell, A. (2022, July 20). Why Communication is Key in the Workplace and Ways to Improve. BetterUp: The People Experience Platform. https://www.betterup.com/blog/why-communication-is-key-to-workplace-and- how-to-improve-skills
Casselbury, K. (2018). The Impact of Social Media in the Workplace Pros and Cons | Work - Chron.com. Work - Chron.Com. https://work.chron.com/impact-social-media-workplace-pros-cons-22611.html
Connected Culture Report. (2020). New Study Reveals Boost in Employee Productivity and Well-Being Among Companies That Foster a ‘Connected Culture’ in Work from Anywhere Environment. Business Wire. https://www.businesswire.com/news/home/20201111005284/en/New-Study-Reveals-Boost-in-Employee- Productivity-and-Well-Being-Among-Companies-That-Foster-a-%E2%80%98Connected- Culture%E2%80%99-in-Work-from-Anywhere-Environment
Efectio. (2020). Why is Communication in the Workplace Important. Efectio - Company Culture Management; https://www.facebook.com/efectio/. https://efectio.com/en/why-is-communication-in-the-workplace- important-and-how-to-improve-it/
Gartner 2022. (n.d.). The importance of good communication in the workplace | Michael Page. Michael Page.
Retrieved December 11, 2022, from https://www.michaelpage.co.uk/advice/management- advice/development-and-retention/importance-good-communication-workplace
Hollingworth, L., Olsen, D., Asikin-Garmager, A., & Winn, K. (2017). Initiating conversations and opening doors: How principals establish a positive building culture to sustain school improvement efforts. Educational Management Administration & Leadership. https://doi.org/ https://doi.org/10.1177/1741143217710461
Lee, S., Kim, E., & Chang, M. (2020). The Evolving Landscape of Communication: Traditional and Modern Media in a Digital World. International Journal of Communication, 14, 3210-3225.
Madera, M. (2020). Use of Workplace for information dissemination across multi-location teams. TalentView. https://talentview.asia/articles/use-of-workplace-for-information-dissemination-across-multi-location-teams/
Mafilika, T. (2022). 3 ways teachers can use social media to help students study. IOL News. https://www.iol.co.za/education/3-ways-teachers-can-use-social-media-to-help-students-study-bff0b636- 66d2-4d75-91c6-79a7be66261d
Management Study Guide. (2022). Grapevine Communication. Management Study Guide - Courses for Students, Professionals & Faculty Members. https://www.managementstudyguide.com/grapevine_communication.htm
PapersOwl. (2022). Different Types of Case Study - PapersOwl.com. Essay Writing Service. Hire Top Writers Online; PapersOwl. https://papersowl.com/blog/types-of-case-study
Pumble. (2022). Communication statistics in the workplace 2022 — Pumble. Knowledge Hub; https://www.facebook.com/PumbleChat. https://pumble.com/learn/communication/communication-statistics/
Scientix. (2022). Why is effective dissemination so important? - Scientix blog Scientix blog. Scientix . https://blog.scientix.eu/2022/05/why-is-effective-dissemination-so-important/
SLC Manual in Thesis and Dissertation Writing. (2019).
Smith, J. A. (2019). The Role of Traditional Media in the Digital Age. Journal of Media Studies, 45(2), 167-185. Solomon, L. (2016). Two-Thirds of Managers Are Uncomfortable Communicating with Employees. Harvard Business
Review; https://www.facebook.com/HBR. https://hbr.org/2016/03/two-thirds-of-managers-are- uncomfortable-communicating-with-employees
Trillian Team. (2022). 4 disadvantages of the grapevine and when to use IM to talk to employees. The Trillian Team Talks. https://blog.trillian.im/disadvantages-of-the-grapevine
Wieczorek, D., & Manard, C. (2017). Instructional leadership challenges and practices of novice principals in rural schools. Journal of Research in Rural Education, 1–21. https://jrre.psu.edu/sites/default/files/2019-06/34- 2_0.pdf
Write, H. (2020). Miscommunication in the Workplace: Common Causes and How to Avoid Them. Business and Professional Writing Courses | Hurley Write; Hurley Write. https://www.hurleywrite.com/blog/Miscommunication-in-the-Workplace-Common-Causes-and-How-to- Avoid-Them
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Interdisciplinary Perspectives
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
